WTAs to advertise on television

This year marks the 15th anniversary of the World Travel Awards, and to commemorate the occasion, the WTAs will launch a $2 million advertising campaign on BBC World that will run for the time leading up to the events. Executive vice president of the WTAs Manon Han says, “BBC World has been our official media partner for three years now and we have just renewed our contract.

As a global broadcaster with a total distribution of 269.2 million homes and a reach of 26% of international travellers, we believe that BBC World is the perfectly suited channel for an extension of our global projection. It offers a fantastic opportunity for us to reach our target market and enhance brand awareness. We are also planning to use the campaign to underline the increasing importance of eco-friendly companies.”

The WTAs are not a one-night event, but more a travelling show that focuses on ten different regions of the world, with a full set of awards for each. The first event will be the Africa Travel Awards to be held in Durban on may 12th.

www.worldtravelawards.com