Where is the US online travel game going?

The online travel industry is big business to be sure, and businesses in the United States know it. With the domestic American market slowing down these days, many US online travel sites have set their eyes further afield to Europe or the booming Asia Pacific region. One company who has plenty of experience in the field is Orbitz, and vice president of online marketing for the company Aaron Cooper think that American businesses shouldn’t lose faith in the domestic travel market just yet.

He says, “Sure domestic growth is slower than was a few years ago – but that hasn’t prevented a number of new players from launching sites and more are still popping up. I still see significant upside for online travel companies in the US. The fact is that no matter how many sites there are out there – you still need to consumate your booking at a supplier or an online travel company like orbitz.com.

So when I talk about “your value spectrum”, I’m talking picking justifiable levels of investment, brand and direct marketing budget that fit your business plans. Once you have this, the next step is to set the right goals – from search engine marketing to social media to brand – and leave it to your company’s experts in these areas to deliver.”

www.orbitz.com