Virgin Holidays launches new ad campaign

Launch Group has been chosen by Virgin Holidays to take care of a new online campaign for the company that is based on the Willy Wonka and the Chocolate Factory character of the spoiled little girl, Veruca Salt.

The new ads will continue Virgin Holidays ‘I Want It Now’ campaign, and the Veruca Salt caracter will be played by British singer Charlotte Church. The www.stilldemanding.com website will play a role in the campaign, as the actress who played Veruca Salt in the Dahl book-based 1971 film will be answering questions submitted by viewers.

Rich Benson, the head of the digital department at Launch Group said, ‘We wanted to do something as edgy as possible. It is not branded as Virgin at all. It is about raising awareness and doing something new. The aim is for us to put the fun first.’