Virgin Atlantic and Worn Again partner to recycle aircraft seat covers

Virgin Atlantic has partnered with Worn Again, a company that produces shoes and other various accessories.  With the new project the two are working on together Worn Again will create a new line of products.  This new line will be designed out of aircraft seat covers that Virgin Atlantic will recycle through the program.  Products in the line will include handbags, messenger bags, and a toiletry bag.  The new line is set to go on sale September 1.

Making each product unique is an ingredients label that will list which recycled materials have been used to create the product.

The creative director for Virgin Atlantic, Lysette Gauna, said “Virgin Atlantic is committed to taking practical steps to make its business as sustainable as possible. From investing in new technologies, to lobbying the aircraft manufacturers, through to championing new ideas - we believe that actions speak louder than words. This is a fun and creative way to recycle our waste and we are sure these fabulous limited edition bags will be very popular as well as giving people the chance to own a little piece of Virgin Atlantic history.”

The director for Worn Again, Cyndi Rhoades, has said of the partnering “We’re pleased to be partnering with such a pioneering global brand as Virgin Atlantic at a time when environmental issues are at the top of corporate agendas. For us, it is a great opportunity to offer a design-led and innovative solution to waste, with the end product being the ultimate ‘eco it bag’.”

www.virgin-atlantic.com