Virgin Atlantic’s Terminal 3 success

This week, Virgin Atlantic released its performance results and the feedback it had received from customers using the airline’s new location in Terminal 3 at Heathrow Airport.

The results showed an increase of four percent in the number of long haul passengers flying with the airline and a ten per cent increase from the previous month in the number of Upper Class sales.

Steve Ridgway, Chief Executive of Virgin Atlantic, said:       “Passengers are voting with their feet and switching to us in their droves. These results are in stark contrast to the shambles from a certain other airline. We’re sure that the speed and efficiency of Virgin Atlantic’s new terminal is restoring the public’s faith in travelling from this vitally important UK hub.”

The airline opened an Upper Class Wing in November. Since then an estimated 90,000 passengers have availed themselves of its services, including the quick transfer from the Clubhouse to a limousine, which takes just eight minutes.

Virgin Atlantic commissioned an independent study of the Wing and found that 100 per cent of customers found the service to be quick and convenient.

“The success of the new T3 is clear - big is not beautiful - and with an innovative new approach, which cuts journey time for all passengers and improves the customer experience, we definitely have a winning formula.  The success of the Upper Class Wing has meant some passengers have transferred from their limos to the Clubhouse in 4-5 minutes,” said Mr Ridgway.