Tui Travel sees customers upgrading their vacations

In a surprise move, Tui Travel has noticed that its customers are upgrading their vacations this year.  It is speculated that this is being done in an attempt to escape the depressed economy to enjoy life.  It is noted that the industry is selling vacation packages at nearly 13 per cent higher prices than the same period last year.  Multiple variables contribute to the rising cost including the upgrading of vacations by customers.

The chief executive officer of Tui Travel, Peter Long, said “It’s not all cost.  It’s a mixture, with customers trading up, which is a positive trend. We’re seeing strong demand to medium-haul destinations like Egypt.  Every day you read comments about a recession, and it’s depressing for people. The main holiday is something people need because they need to recharge their batteries even more.”

Tui Travel’s typical customer puts money aside during the course of a year in order to purchase their holiday vacation.  They are not reliant on credit to be able to afford their vacations.”

 Long also spoke about the ongoing talks with Lufthansa which could potentially lead to a merger between Germanwings airline which is owned by Lufthansa and TUIfly which is owned by Tui.  He hopes the matter will be resolved by the end of this year.

“I believe we’ll get a good outturn. There’s a degree of complexity that we’re working through, and a deal’s not done till you’re happy with the shape of it,” said Long regarding the status of the potential merger.

www.tui-group.com