Travel site teams up with satellites

VisitBritain is a website showcasing destinations and current events for visitors to the United Kingdom, and TomTom is a satellite navigation system. VisitBritain has signed TomTom on to provide satellite images for destinations and points of interest from across England on the website.

The merger is a good one, as VisitBritain aims to consolidate the various sources now needed to plan a trip around the United Kingdom online. Senior executive for the England Marketing division of VisitBritain Tom Holt describes the service: “This partnership is a key element in our ambition to use as many different platforms as possible to reach out and engage in new and creative ways with potential visitors. It should particularly encourage casual and day visitors, putting them on the right route to a wealth of attractions and quality accommodation, as well as authoritative tourist information.”

The merger aims to allow travellers to download all they may need for a trip through the UK from one source using a comprehensive system on the VisitBritain website. From TomTom’s side, vice president Andrzej Kasprzyk says, “The availability of this revolutionary new technology gives satellite navigation an entire new dimension and sets us apart from other portable navigation solution providers. The availability of so much extra travel content via Visit Britain through the innovative ‘Add-to-my-TomTom’ button complements any drivers’ journey.”

www.visitbritain.com