Travel advertisers benefit from new search feature

AffiliateFuture has added new search functionality to its website that allows for travel searches across its affiliate network.

The system places user search facilities for more than 10 million holiday travel deals and hotels on partner sites.

Merchants that are part of the AffiliateFuture network, such as AirTours, Direct Holidays, Jet2 Holidays, Monarch Holidays, MyTravel, Olympic Holidays and XL Holidays will all benefit from the technology.

Users can enter date and location parameters and then are sent to a dedicated page where results are listed by the supplier of the holiday package or hotel.

All host sites will continue to earn commissions on the basis of cost-per-acquisition basis, and on whether the user then books a product.

Giles Parnwell, head of travel marketing for AffiliateFuture, said: “Affiliates can now customise and host a search box which covers the world’s top holiday destinations and represents the UK’s leading travel companies.

“Participating affiliates will be presenting their consumers with the greatest possible choice of holidays and importantly will see a larger increase in conversions.”

Earlier in the week AffiliateFuture signed Guoman Hotels and Thistle Hotels as new merchants on its network.

AffiliateFuture’s meta-search project, known as Henoo.com, is likely to be given a major boost shortly when the new search technology is added to its existing search engine.

www.affiliatefuture.co.uk