TIA to study US-bound Chinese

IT hasn’t been long since the Chinese government has loosened up considerably where its citizens travelling to the United States is concerned. With the fastest growing economy on earth as well as the highest population on earth, China’s new breed of workers who can afford to travel is going to have a significant impact on the travel and tourism industry around the world.

The United States is sure to be a favoured destination for the burgeoning wealthy Chinese who have the compunction to travel now that they actually can, and the US Travel Industry Association wants to be ready for what streams may come from the Asian giant.

A study is being conducted by the TIA to attempt to gauge what Chinese travellers would prefer on their trips, and how to market to them better. A similar study has been conducted in Europe, and some industry pundits claim there could be a shift in the industry as a whole to accommodate the flocks of Chinese expected to spread their wings outside their usually restrictive homeland.

Roger Dow, CEO of TIA says, ‘China is a critically important travel market to the United States. We know that improvements to America’s visa and entry experience and better communication of our travel policies are at the top of the Chinese travelers’ agenda, but there is much more we need to learn about the travel preferences of these important visitors.’