Thomas Cook renews Manchester City FC sponsorship
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Posted on: July 6th, 2008 by Emily Welch
Thomas Cook intends to renew its shirt sponsorship agreement again this year, with Manchester City Football Club.
The renewal will mark the sixth season that the travel operator has sponsored Manchester City, and also sees the company retain its position as the official overseas travel provider for the club’s players and fans.
Chief executive Manny Fontenla-Novoa of Thomas Cook said: “We are delighted to continue our relationship with Manchester City as it builds on our position as one of the UK’s best known brands.
“This sponsorship agreement is a key part of our marketing strategy and, testament to the success of our partnership has been the establishment of Thomas Cook Sport as one of the leading sports tour operators within the UK.
“We know that travel and sport are so important to the nation and we are delighted to be in a position to meet the leisure needs of our current and future customers.”
Garry Cook, executive chairman of Manchester City FC added: “Thomas Cook has been a loyal and valued partner over the past five years.
“It is fitting that we are extending our agreement at a time when European travel is very much back on the agenda for the Club and our supporters.
“Both Manchester City and Thomas Cook share similar values in the UK and we are very pleased to continue our association with them.”
www.thomascook.com