Scotland encourages Britons to visit the country on holiday

Scotland has been trying to appeal to foreigners to come visit the country over the last several years.  As a result many travelers from the United States and several European countries make their way to Edinburgh every year.  Now with the weakened economic status the tourism industry in Scotland is starting to notice the difference as fewer people continue to travel to the country.  In an effort to revitalize the travel industry tourism officials are trying to appeal to Britons choosing to stay in the UK this year for their holiday instead of traveling abroad.

The regional director for VisitScotland, Sinead Guerin, said “Edinburgh has a fantastic range of events, and it is important we look to our strengths during this period of economic uncertainty.   VisitScotland has a clear and consistent marketing strategy but we have the ability to change our tactics to react to any situation and this is exactly what we have done by targeting UK consumers.   The current economic climate gives us the potential to really target the domestic market on the back of visitors choosing to stay at home.  It is particularly relevant to promote our events as we are building towards Homecoming Scotland 2009, which will see 100 superb events taking place across the country.”

A survey conducted annually by the Conde Nast travel magazine put Edinburgh as the second most visited city in the UK.  The number one city that travelers head to is London.

www.visitscotland.com

www.condenast.com