Ryanair’s newest, least popular advert

A new piece of advertising by Ireland-based Ryanair is being widely criticized. The advert shows the Army withdrawing from Northern Ireland and has been described as “scraping the bottom of the barrel”.

“It was insensitive, crass and made a clear political statement”, said UUP councillor Michael Copeland.

The ad debuted last week and was designed to promote the low-cost carrier’s newest flights to Belfast. In the ad, SF’s Martin McGuinness claims that Ryanair’s fares are so good that even the British Army flew home.

The UUP have voiced strong criticism of the ad and the airline carrier behind it. “The Ryanair marketing department are clearly stupid if they think that an advert like this is going to endear their company to a large chunk of the Northern Ireland travelling public,” Mr. Copeland said.

He continued: “To many like me who served in the Army, Northern Ireland is home. This shock tactic and ‘oh no they didn’t’ style of advertising may have worked in the past, but I would recommend that Ryanair focuses on what it does best: cheap flights, rather than offending people with crass advertising like this”.

Ryanair does not seem to be taking the criticism very seriously. One of the airline’s spokespeople said that Mr. Copeland should book a flight with Ryanair. “Maybe he needs a break-he certainly needs a sense of humour,” the spokesperson said.

www.ryanair.com