Royal Caribbean to cater to exclusively French tastes
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Posted on: September 14th, 2007 by Dave Bess
CDF, Croisieres de France is the name of the latest brand owned by Royal Caribbean Cruises. This new label is the latest jab for European business, and aims to cater to an exclusively French customer base. The maiden voyage of CDF’s first cruise liner, the ‘Bleu de France’, will take place in May 2008 once renovations are competed to transform the ship to include all things French; including the menu, décor, entertainment and the language spoken by crewmembers.
Brigitte Tissier, managing director of Croisieres de France had this to say: “We are thrilled with this opportunity to enter the French cruise market with a custom-tailored brand for French cruisers. Our start-up efforts will clearly benefit from the global success and experience of Royal Caribbean Cruises Ltd.’s family of brands, and we look forward to launching another stellar brand into that circle of excellence.”
More early enthusiasm for the brand is coming from Royal Caribbean Cruises CEO Richard Fain. He explains, “We are very excited about bringing French cruising to the French market. We have a high demand for the product, a ship tailor-made for the market, and a highly talented team to lead the effort. I couldn’t be more pleased.”
www.royalcaribbean.co.uk