New look at hostelworld.com

Hostelworld.com has grown to be one of the preferred online booking sites for hostel rooms, and the success has disposed the company to try and re-brand itself to give a more universal appeal. Two companies based in London, England, Branded and the design agency Clinic, were called on to do the job.

The site’s new tagline, one that Hostelworld hopes will put its message across, is ‘Sleep Easy’. Chief marketing officer NIamh Ni Mihr explains, ‘Backpackers and youth and student travellers can “sleep easy” in the knowledge they will find a bed for the night and they can rely on real customer ratings and reviews from people who have already stayed there. Hostel owners can “sleep easy” in the knowledge that Hostelworld.com will sell more of their allocations than anyone else both through the Hostelworld.com site and thousands of distribution partners that utilise the Hostelworld.com booking engine, and staff can “sleep easy” in the knowledge they are employed by a successful, innovative and fun company.’

www.hostelworld.com