Nano break a new holiday trend

More Britons are booking one-night holidays than ever before – a phenomenon being referred to in the travel industry as “nano-breaks”.

According to Hotels.com, new research shows that British holidaymakers are cutting back on the length of city breaks to keep travelling costs down during the recession. In January, online searches by Britons for one-night breaks increased by 29 per cent, as compared with the same month in 2008.

Searches for single-night weekend stays in Bournemouth were up by 143 per cent, for Brighton by more than 140 per cent and for Edinburgh by 82 per cent. Searches for single-night stays in London increased as well, by 20 per cent.

Searches for single-night stays abroad increased for Marrakesh and Venice by over 80 per cent in January, as compared with the same month last year.

The increase in consumer interest in shorter city breaks is being mirrored in a reduction this year in the length of Britons’ main summer holidays. British travel operators are reporting a change from the traditional fortnight-long holiday to one lasting 10 nights. One company, Thomson Travel, has responded to the changing trend by doubling its 10-night holiday offerings.

“All of our research shows that people see holidays as a right not a luxury and the rise in searches for nano-breaks is further evidence of holidaymakers’ determination to keep travelling,” noted Alison Couper, the communications director for Hotels.com.

Thanks to www.telegraph.co.uk for the above quotes, for more information on this article please visit their website.

www.hotels.com