Monarch Travel Group launches new online brand

The Monarch Travel Group, which comprises low-cost scheduled and charter carrier Monarch Airlines, and Cosmos, the largest independent tour operator in the UK, has launched the new online direct-sell brand, ‘Monarch Holidays,’ marketed via the Monarch website.

In addition to offering scheduled and charter flights to top holiday destinations, and a range of accommodation options, the Monarch site now features flexible holiday packages to destinations around world, and other ancillary amenities.

Cosmos and Monarch Airlines are considered travels experts, with their customers benefiting from their more than 40 years of experience as flight and tour operators.

With a dramatic change in customer buying habits in recent years, along with the significant rise in online booking for flights, hotels and holidays, the Group decided to consolidate its expertise, bringing the brands together in one online location to offer maximum flexibility and options for all elements of travel at the lowest prices possible.

Peter Brown, Monarch Travel Group’s chief executive, commented: “Research undertaken with our customers across all our brands has shown that they want flexibility in their travel arrangements to meet their increasingly demanding lifestyle. Bringing all our travel components together in this way will offer this flexibility and offer customers a greater choice of flights, holiday durations and accommodation options, whilst at the same time offering a seamless booking process. The cost savings achieved by uniting our brands can also be passed on to our customers resulting in the most competitive prices in our sector.”

“Within a very short space of time we aim to have one of the most dynamic, web-based booking environments in the marketplace and to be able to offer our customers a ‘one stop shop’ for all their travel needs.”

Cosmos Holidays will remain the Group’s dedicated brand that will be available to customers via Cosmos-appointed travel agencies.