Hotel pricing gets easier with TravelCLICK

Hoteliers monitoring price fluctuations on affiliate sites, their own homepages and other hotel’s websites can now react quickly with re-pricing thanks to a new piece of software from TravelCLICK and IDeaS.

With the new system, new pricing information can go out to up to 120 third party sites with a hotel’s listing in real time. IDeaS vice president of product management Linda Hatfield says, “TravelCLICK has enabled us to improve the competitive position of hoteliers worldwide. Their unique niche of serving the full emarketing and distribution needs of hotels provides a solid foundation for revenue management best practices. Working together, our two companies enhance the ability of our fast-growth clients to compete more effectively and maximize every revenue opportunity,”

While TravelCLICK chief operating officer jeff Bzdawka adds, “Integration between IDeaS and ChannelDirect provides enhanced value for clients of our iHotelier central reservation system. Now they not only have a high-conversion booking engine with award-winning iStay, but also have the option to dynamically control pricing to maximize bookings through all online sources, including their direct website.”