Frommers guides available on iPhone and iPod

Modality, a specialist in the transfer of learning and lifestyle content to personal handheld devices, has launched the release of Frommer’s Travel Guides for both the iPhone and iPod Touch.

Frommer’s is the world leader in the travel guide market, offering guides aimed at helping both inexperienced and veteran travellers find their way around the world with ease.

The 2008 editions of the guide for London, New York, Paris and San Francisco can be purchased and downloaded from Apple.com and on iTunes. Later this year, Modality is scheduling the release of additional Frommer’s guides. The fresh digital editions of the trusted guides can be stored locally on both the iPod Touch and iPhones, allowing easy access by users to browse ad-free content without the necessity of an Internet connection.

The new digital guides feature local travel tips, and hotel and restaurant reviews, as well as special bonus features including interactive maps and phone links – all at the user’s fingertips through the touchscreen interface.

“The Frommer’s titles offer travelers the same high-quality, reliable information as the popular paperback guides, but in a completely new way,” said S. Mark Williams, the founder and CEO of Modality. “Most travellers are already carrying these personal media devices with them. The expanded functionality of the iPhone and iPod offers ease of use and unlimited information at consumers’ fingertips, greatly enhancing their overall travel experience.”

Industry experts predict that millions of iPod Touches and more than 10 million iPhones are expected to be sold by the end of this year.

www.frommers.com