Expedia to power new UK travel website

The announcement that fish4.co.uk has teamed up with Expedia distribution is good news for British holidaymakers, as from April 2nd, the fish4 website will include a new branch, www.fish4holidays.co.uk. The website will use Expedia’s own brand of software for the site, where visitors can do everything from search and book hotel rooms, flights, car hires or a combination of any of the above. Senior vice president for Expedia David Roche says, “We are delighted to be working in partnership with fish4. This deal further demonstrates Expedia Distribution’s white labelling expertise and commitment to broadening the base of partners that we work with outside of the travel arena. We have made a considerable investment in our distribution technology and this has enabled us to be highly competitive when pitching to new partners. We have developed a tailored, co-branded offering for users of www.fish4holidays.co.uk, utilising the world class hotels, flight and ancillary travel products that Expedia is known for.” CEO of fish4, Joe Slavin adds, “We are pleased to be working with Expedia Distribution to create an additional new offering for our customers. Expedia is the world’s leading online travel provider and their expertise combined with an extensive partner network and efficient booking engine will ensure that we are providing the best service in booking holidays.”