Brits rank Ryanair as worst family brand

The result of the recent FamilyBrands poll named Ryanair as Britain’s worst family brand. The no-frills, low cost airline is seen as doing little on promoting family values, and is perceived as less caring on its customers, the poll elaborated.

The study was based on the customer satisfaction ratings by 1,500 Brits for 100 well known firms. Many of those surveyed said that airline companies have a mercenary attitude towards customers, and put profit before the welfare of their passengers.

Ryanair is considered as Europe’s largest budget airline, catering to around 66 million passengers yearly. But it has been heavily criticised by respondents for charging each passenger with £5 just for purchasing a ticket using a credit card.

However, Ryanair spokesman, Stephen McNamara, argued that the findings by FamilyBrands, which is commissioned by the ad agency Isobel, are not reliable. He said that Ryanair continues to offer unbeatable low cost airfare with a guaranteed no fuel surcharge to help families turn their dream holiday into reality.

Other airlines placed at the bottom of the list are British Airways, at the 61st spot, and EasyJet, ranked 88th. The airlines were evaluated on whether they listen to customer feedbacks, care for the welfare of passengers and practice family values.

Meanwhile, Marks and Spencer ranked first on the survey, followed by Co-op, Boots and Kellogg’s; while Twitter, Royal Bank of Scotland and Sony’s PlayStation settled at the bottom.