Avis signs deal with Swissôtel

In a deal that will last for three years, Avis Europe will become the exclusive car rental agency for the hospitality company, Swissôtel Hotels and Resorts. Customers will be able to use the rental agency’s easy online service or book by phone, as well as earn miles with Avis’ loyalty program, Avis Preferred.

Promotion for the new venture began this week, with hopes that the collaboration will prove fruitful for the hotels, the car company and customers alike.

Director of partner marketing at Swissôtel hotels and Resorts Stephanie Hilgers explains, “Through partnerships with selected partners who share the same visions, we are able to offer unique value-adds to our demanding clientele. Until now all our partners were airlines and credit card companies, so we are especially proud to now deal with an exclusive car rental partner.”

Group commercial director of Avis Europe Simon Palethorpe shares his new partner company’s enthusiasm for the project. He says, “We are looking forward to working with Swissôtel Hotels & Resorts and building on the synergies between our brands. Like Swissôtel, we are focused on providing additional and enhanced services to our customers, together with the highest levels of customer service, across our international network.“

www.avis.com