Amadeus reports on future hotel trends

Amadeus recently commissioned a report from Inspire Resources to identify the key factors that would influence the hotel industry in the future with a focus on how technology will play a part. Interviews were undertaken with academics, industry consultants and senior hotel executives.

Globalization was fond to be a big factor in how hotels will conduct their businesses in the future. But this is more complex than it seems. Instead of becoming more heterogeneous, hoteliers must realize that when it comes to emerging markets like India, Russia and China, though they will travel further abroad, will still plan and book trips in ways different from each other.

Managing director of Amadeus’ hospitality business group Antoine Medawar says, “The clear message from this report is that the hospitality industry is undergoing a period of unprecedented change and will continue to transform. Customers are changing; technology is changing; markets are changing. Yet this is also a period of unparalleled opportunity and we remain committed to remaining at the forefront of understanding what travellers need and demand, both now and into the future. By understanding these key business drivers we hope to deliver the technology that will make these hopes come true and will support the hoteliers to stay competitive in rapidly changing world.”