A museum of mass marketing

Coca-Cola is the most ubiquitous beverage in the world. Well, besides water anyway. Recognizable in any language and in any country, whether on a neon billboard in Times Square or on a faded tarpaulin covering a bamboo lean-to on the banks of the Mekong River, the wavy underscore of the most recognizable logo in the world is inescapable.

This American brand of soft drink that has kept sugar-drunk children twitching for the last several decades is more than just a drink. With its years of high stakes, high voltage advertising it has elbowed its way to the top of the branding heap. Somehow this nutritionally devoid beverage has managed to stay there as well.

Rotting teeth the world over for so many years, it’s about time the Coke museum got a facelift, wouldn’t you say? Of course! A $100 million facelift.

The World of Coca-Cola has changed locations in the city of Atlanta, to nudge in to the city’s ever expanding tourist market in the downtown area.

The syrupy sweet memories brought on by original soda fountains and Argentinean delivery trucks are sure to please the devout and addicted Coke guzzlers. The ingenuity the company has shown over the years for emblazoning everything from placemats, sofas and even giving Norman Rockwell a run for his money with their Americana series of poster ads, are all on display.

To count the number of times the Coca-Cola logo appears in this building just may be better than counting sheep as you try to sleep after having a few too many cokes as your heart rate keeps up its frenetic pace long after the initial excitement of the museum is over.

www.coca-cola.com